The country’s largest mobile service provider Bharti Airtel has adopted new identity on Thursday.
Bharti Airtel has changed its logo and unveiled a new one for new international identity.
According to the company website, “Our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. At the same time, it retains the core elements of what has made our brand a market leader.”
“Our unique symbol is an interpretation of the ‘A’ in Airtel. The curved shape and the gentle highlights on the red color make it warm and inviting, almost as if it were a living object. It represents a dynamic force of unparalleled energy that brings us and our customers closer.”
“Our specially designed logo type is modern, vibrant and friendly. It signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.”
“Red is part of our heritage. It is the color of energy and passion that expresses the dynamism that has made Airtel the success it is today, in India, and now on the global stage.”
Telecom giant Bharti Airtel Thursday crossed the 200 million-customer-mark which includes 150 million in the Indian market, the company said. Its top official said the company will comply with any decision the government takes on the 2G spectrum allocation.
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